Meta is using UFC partnership to boost X competitor

  In a strategic move to enhance its social media platform Threads, Meta is leveraging its new multimillion-dollar partnership with UFC to drive users away from rival platform X (formerly Twitter). The technology giant recently announced a wide-ranging, multiple-year sponsorship deal with the mixed martial arts league, making Meta the “official fan technology partner” of … Read more

White Lotus creator confirms meme described “autogynephilia” despite many claiming it’s anti-trans

In a podcast conversation with Andrew Sullivan, “White Lotus” creator Mike White has acknowledged that Sam Rockwell‘s memorable monologue in the show’s third season stemmed from what he termed “autogynephilic” sentiment — a reference that has sparked debate given many experts consider autogynephilia a discredited anti-trans concept. The discussion centered around a pivotal scene in … Read more

Kevin James claims he has not eaten in 40 days to facilitate weight loss

Actor and comedian Kevin James recently claimed to have completed a 41-and-a-half-day fast, consuming only water and electrolytes. During his appearance on Joe Rogan podcast, James shared details of his extensive fasting journey when asked about his longest period without food. “41 and a half,” James responded when questioned about his fasting duration, startling the … Read more

Elon Musk’s claim about defeating Sumo Wrestler re-examined in light of gamer-gate

Imagine being so wealthy that your greatest challenge isn’t launching rockets or building electric cars, but convincing the internet you’re a gaming god. That’s Elon Musk’s world—where every tale is an epic, and every game is a personal conquest. Before streaming became his stage, Musk spun a yarn about dominating the early days of competitive … Read more

Former UFC Champion opens up on dislike of Assassin’s Creed Shadows: I don’t like sneaking through the shadows like a coward

Assassin’s Creed Shadows marks a bold departure for the franchise, taking players into the vibrant and tumultuous world of feudal Japan during the Azuchi-Momoyama period. This new entry introduces two distinct playable characters: Naoe, a stealthy shinobi Assassin, and Yasuke, an African samurai inspired by a fascinating historical figure. The game quickly became the center … Read more

Brian Johnson microdosing boner pills while bragging about nighttime arousals is the biggest doping scandal since Lance Armstrong

  In what some health experts are calling the most controversial biohacking scandal since Lance Armstrong’s performance enhancement revelations, tech millionaire Bryan Johnson is facing scrutiny over his transparency regarding erectile enhancement medications while promoting his anti-aging results. Johnson, the 47-year-old wellness entrepreneur who has invested millions in his quest for immortality, recently clarified statements … Read more

Joe Rogan just ran a Stealth Ad for a Mouth Tape Brand

The manosphere has long been a breeding ground for self-improvement trends that range from the scientifically sound to the outright wild. The latest in this ever-evolving list? Mouth taping. This practice, recently endorsed by Joe Rogan, is rapidly gaining traction among men seeking to optimize their health, sleep, and overall performance. Joe Rogan’s Endorsement In … Read more

Brand saw a 1,379% increase after the internet turned the ‘morning routine’ guy into a meme

In an example of the internet’s power to transform ordinary content into cultural phenomena, fitness influencer Ashton Hall’s meticulously detailed morning routine has become the unexpected catalyst for a significant financial windfall for Saratoga Spring Water’s parent company, Primo Brands. Hall, a health coach with 8.7 million Instagram followers, posted what he intended as motivational … Read more

Huberman’s ‘Michael Jordan of Supplements’ Might Be Worthless

A popular gym supplement widely praised by fitness experts and neuroscientists alike might not be living up to its reputation, according to groundbreaking new research. The Overhyped Reputation of Creatine Creatine, a naturally occurring compound found in muscle cells and foods like red meat, fish, and poultry, has been championed for decades as a game-changing … Read more