Tech enthusiasts and skeptics alike are calling out yet another dubious health gadget: the Aries Tech Life Tune amulet. Despite its promises to protect users from electromagnetic radiation, scientific testing reveals the amulet does absolutely nothing to reduce radiation levels or shield users from electronic signals.
Linus Tech Tips conducted a comprehensive investigation using professional-grade equipment, including an EMF chamber, CT scanner, and RF meter. These tests demonstrated conclusively that the amulet’s claims are baseless. The $240 device had zero impact on radiation levels, making it an expensive placebo for the scientifically uninformed.
The company’s explanation for its technology is filled with incomprehensible jargon, such as the transformation of external radiation through “direct and inverse Fourier transforms” to create a “coherent matrix of em-wave superpositions.” Experts dismissed this as pseudoscience designed to obscure the product’s lack of functionality.
Moreover, scientific consensus shows that while high-frequency ionizing radiation can be harmful, everyday technologies like Wi-Fi operate at safe, non-ionizing frequencies. This renders the Aries Tech Life Tune’s protective claims both unnecessary and unsubstantiated.
Marketing Through Celebrity Endorsements
Russell Brand, a former comedian turned right-wing Christian influencer, recently promoted the Lifetune Mini amulet as a “magical” device protecting users from Wi-Fi signals and electromagnetic radiation. Priced at €200 (about $240), the amulet resembles a resin keyring and offers discounts for bulk purchases—a typical strategy in luxury goods marketing.
The company behind this product, Aires Tech, has partnered with the UFC, further amplifying its reach. Top UFC athletes like Maycee Barber endorsed the product, claiming it was the “right step” for health protection. However, these endorsements have drawn scrutiny, particularly since Barber herself has faced serious health challenges that have stalled her career.
Barber’s endorsement deal reportedly earned her approximately $50,000 in company shares, highlighting the financial incentives driving these promotions. Meanwhile, Aires Tech’s claims remain unsupported by rigorous science, and the company’s promotional materials rely on impressive-sounding but meaningless buzzwords.
The Shoddy Science Behind the Amulets
Aires Tech’s website presents a confusing array of technical terms to describe its technology. Terms like “fractal coherent matrix,” “spatial holographic matrix,” and “resonant harmonization” are used without clear definitions or evidence. The supposed technology relies on a “patent” pending approval in the United States, further undermining its credibility.
Investigations into the company revealed dubious origins. Aires Tech is based in Saint Petersburg, Russia, and its associated websites make unverifiable medical claims. A deeper look into their patents and affiliations reveals links to obscure pseudoscientists like Eldon Byrd, known for his outlandish theories and unscientific experiments.
The UFC Partnership and Financial Tactics
The partnership between Aires Tech and the UFC has raised eyebrows. Aires Tech’s marketing campaign, featuring prominent athletes, aims to lend legitimacy to its products. The company’s financial reports indicate strong sales growth—$2.8 million in Q2 2024—but also significant overspending on marketing, resulting in net losses.
The company’s history of fundraising, amassing $13 million to date, underscores its reliance on aggressive promotional tactics rather than proven technology. Despite the flashy partnerships, consumer skepticism continues to grow as investigative reports expose the lack of scientific grounding behind the products.
Echoes of the Past: The Power Balance Bracelet Saga
The controversy surrounding Aires Tech’s amulets is reminiscent of the Power Balance bracelet phenomenon of the late 2000s. These bracelets, endorsed by athletes like Shaquille O’Neal, claimed to enhance balance and strength through “naturally occurring frequencies.” Like Aires Tech’s products, Power Balance bracelets relied on vague testimonials and unverified claims, eventually facing legal challenges and bankruptcy.
This historical parallel serves as a cautionary tale about the dangers of pseudoscientific products marketed through celebrity endorsements. It highlights the importance of consumer vigilance and critical thinking in the face of misleading health claims.
