AG1 Moves Away from Huberman-Backed Influencer Marketing, Allocates 40% of Budget to Real Scientific Studies

The supplement industry has always been a mix of wellness goals and scientific claims. Athletic Greens, now called AG1, is no different. They built a billion-dollar business mostly through podcast ads and influencer partnerships with people like Andrew Huberman, Tim Ferriss, and Peter Attia. However, in 2025, the company made a major shift, either real … Read more

Neuroscientist Andrew Huberman shares how BPC 157 helped cure crippling lower back issue

In a recent episode of the Flagrant podcast, renowned neuroscientist Dr. Andrew Huberman opened up about his experience with a peptide that dramatically resolved a debilitating back injury. His testimony adds to the growing conversation about peptides and their therapeutic potential for tissue repair and recovery. Dr. Huberman, a professor of neurobiology at Stanford University, … Read more

People with More Muscle Mass Tend to Suffer Less Brain Aging

The idea that muscle protects the mind has floated around gyms and medical circles for years, but new research is pushing that claim from cliché into measurable biology. Scientists are now finding that people with greater muscle mass tend to show slower brain ageing, a connection that’s becoming harder to ignore as modern weight-loss culture … Read more

Influencer who got on TRT at 14 also does “bone smashing” to make his cheekbones look more defined

A 19-year-old influencer known as Clavicular is pushing the boundaries of the “looksmaxxing” community with hard core methods that include starting testosterone replacement therapy (TRT) as a young teenager and practicing a controversial technique called “bone smashing” to enhance his facial structure. During a recent stream with fellow content creator SNEAKO, Clavicular opened up about his unconventional … Read more

Longevity Guru Bryan Johnson says tracking resting heart rate is the single most effective health habit

Tech entrepreneur and biohacker Bryan Johnson has spent millions optimizing his health, but among all the therapies and interventions he’s tested, one metric stands above the rest: resting heart rate before bed. “It is the single most effective therapy I’ve ever found,” Johnson explains in a recent event, emphasizing that managing this simple measurement has … Read more

Longevity Guru tested mushrooms – and became even more obsessed with his boners

The tech millionaire who has spent millions trying to reverse aging just discovered a new fountain of youth—and it’s turning heads for all the wrong reasons. Bryan Johnson, the 47-year-old biohacking entrepreneur known for his extreme anti-aging protocols, recently took psilocybin mushrooms as part of what he’s calling “the most quantified psychedelic experience ever.” But … Read more

Dr. Rhonda Patrick Argues in Favor of Intermittent Fasting: Even Without Caloric Deficit, Intermittent Fasting Improves Metabolic Health

In an interesting conversation with Tim Ferriss, Dr. Rhonda Patrick touched on the fact that intermittent fasting is primarily a tool for weight loss through caloric restriction. Dr. Patrick identified several key motivations. “First and foremost, I think most people like doing intermittent fasting because they actually want to lose weight,” she explained. “And the … Read more

Influencer Reveals He Started TRT at 14 and Is Now Infertile

During a recent livestream with SNEAKO, 19-year-old content creator Clavicular made startling revelations about his early use of testosterone replacement therapy and its consequences on his fertility. The candid discussion left viewers stunned as he detailed his unconventional approach to self-improvement that began when he was just a teenager. When asked about his transformation from … Read more