AG1 Moves Away from Huberman-Backed Influencer Marketing, Allocates 40% of Budget to Real Scientific Studies
The supplement industry has always been a mix of wellness goals and scientific claims. Athletic Greens, now called AG1, is no different. They built a billion-dollar business mostly through podcast ads and influencer partnerships with people like Andrew Huberman, Tim Ferriss, and Peter Attia. However, in 2025, the company made a major shift, either real … Read more