China reinvents sports streaming with fully user-controlled camera angles

Imagine watching a live basketball game and being able to swing the camera courtside, zoom in on your favorite player, or tilt the angle to catch a play from above the rim—all from your phone. The future of sports broadcasting has arrived, and it’s putting the power directly in viewers’ hands.

At the 15th National Games, China unveiled a new “ultra-perspective” broadcasting system that gives viewers complete control over what they see. Fans watching basketball and badminton can now rotate the camera a full 360 degrees, zoom in at will, and switch viewpoints instantly.

According to QQ, the technology is the result of a major collaboration between Central Video, the National Key Laboratory, the Sports Youth Program, the Technology Bureau, and development teams in Shanghai and Guangdong. Together, they built a fully domestic three-dimensional video event system that turns the entire playing area into a dynamic 3D model.

The setup relies on a real-time 3D video acquisition array paired with deep-learning and reconstruction algorithms. Dozens of cameras capture the action from every angle, the system rebuilds the entire court digitally, and viewers get to move through that space freely. The end result is a viewing experience you can customize on the fly.

The revolutionary system made its debut during basketball and badminton competitions, introducing what organizers call an “”ultra-perspective”” broadcasting mode. This isn’t just another replay feature or a choice between a few fixed cameras—it’s total viewer control over the broadcast itself.

The result is an unprecedented level of personalization. Using smartphones, tablets, or other devices, fans can drag the camera freely through 360 degrees, switch viewpoints instantly, or zoom in on individual athletes. It’s an immersive experience that shatters the limitations of traditional broadcasts, where directors choose what viewers see.

Clips of the interface have already gone viral on social media platform X, especially from badminton matches. Fans are calling the feature “next level,” with many saying they’ve dreamed of this kind of control for years.

 

Others pointed out how perfect this tech would be for sports like cricket, hockey, MMA, and football—basically any game where a single angle never tells the full story.

The biggest question now is whether this tech will make its way beyond China. There’s no official confirmation yet, but the global reception suggests viewers are ready.