The concept of looksmaxxing has long been associated with men obsessing over optimizing their physical appearance. Fitness personality Coach Greg Doucette recently turned a spotlight on what he argues is the female equivalent: glutemaxxing.
In a recent video, Doucette took direct aim at a growing trend of women posting gym content that prioritizes displaying their backside over anything resembling actual fitness education.
At the center of the controversy is the so-called “scrunch bum” technique, where women are literally instructed on how to shove leggings into their backside to maximize the appearance of their glutes.
Doucette did not hold back: “Then maybe posting a tutorial on shoving leggings up your crack to make your bo oty pop isn’t a good thing if you don’t want negative attention.”
The criticism extends well beyond just the attire itself. Doucette argued that many of these content creators film their workout tutorials from angles designed entirely around appearance rather than instruction.
One particular influencer with 1.4 million followers became the focal point of the video after she blocked Doucette for re-sharing her content. Her response included calling him a “walking fore skin,” to which Doucette replied, “When you use ad hominem attacks or make fun of the person’s appearance, rather than talking or discussing the subject material, well, you automatically lose.”
Doucette also raised concerns about the impact on younger viewers. The influencer’s account was age-restricted for users under 18, which he found telling: “She knows that this type of content is risque. It’s perhaps not appropriate for teenagers, for children. So why would you post that material in the first place?”
To drive his point home, Doucette performed a satirical tutorial for men, mimicking the same behavior with a fictional “blue lobster” showcase to illustrate the absurdity of the trend.
His conclusion was direct. “You’re not empowering females by dressing overtly sex ual in the gym. You’re not doing females any favors. You’re making them look bad.”
