Wedding costs continue to skyrocket, bur one creative groom found an unconventional solution that transformed him into a walking advertisement on his special day.
Dagobert Renouf, a salesman by trade, decided to think outside the box when faced with the hefty price tag of his upcoming nuptials. Back in July, he hatched what some might call an audacious plan: sell advertising space on his wedding tuxedo and allow businesses to write it off as a marketing expense.
“Currently getting people to sponsor my wedding and pass it as business expense under advertising. Sold 7 spots today,” Renouf announced on social media, sharing his pitch with potential sponsors.
What started as an unusual idea quickly gained traction. Within weeks, Renouf had sold most of the available spots on his suit and was ready to send the customized garment to his tailor. The concept struck a chord online, with many impressed by his entrepreneurial spirit and willingness to blur the lines between personal celebration and corporate sponsorship.
The wedding took place on October 25, and Renouf walked down the aisle sporting a tuxedo emblazoned with logos from more than two dozen companies. His suit resembled the sponsor-heavy jerseys commonly seen in European hockey leagues or esports competitions—hardly traditional wedding attire, but certainly memorable.
“Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day,” he wrote alongside photos from the celebration.
Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day (full cinematic video coming soon) pic.twitter.com/2LDcrjjws5
— Dagobert – Corporate sellout (@dagorenouf) October 26, 2025
So how did this unconventional venture pay off? When curious followers asked about the return on investment, Renouf broke down the numbers. He initially sold $10,000 worth of advertising space. After accounting for $2,500 in taxes and $5,500 for the custom suit itself, he walked away with approximately $2,000 in additional funds—enough to cover other wedding expenses while his suit essentially paid for itself.
Notably, his bride’s dress remained ad-free, maintaining at least some traditional elements of the ceremony. Given that wedding guests typically focus most of their attention on the bride, one can only imagine the potential revenue if both partners had embraced the sponsorship model.
Renouf’s approach may not be for everyone. After all, not every couple wants to resemble a NASCAR driver on their big day. However, for those with an entrepreneurial mindset and a sense of humor about tradition, it presents an interesting alternative to taking on debt or draining savings accounts.