MrBeast Is Buying An Ad On A YouTuber’s Forehead

Jimmy “MrBeast” Donaldson has a reputation for going big. Now, The YouTube content creator has set his sights on one of the most unusual advertising canvases available on the internet: a regular guy’s forehead.

Will Baron, who goes by “Willfredofficial” online, sparked attention after turning a recurring joke at his expense into a legitimate business opportunity. With just 28 subscribers on YouTube but a respectable 72,000 followers on Instagram, Baron had been fielding endless comments about the size of his forehead for quite some time. Rather than ignore the ribbing, he decided to flip the narrative entirely.

“I’ve gotten a lot of comments calling me chopped and a lot of attention on my forehead,” Baron explained in a video. “So, I thought I might as well monetize it.”

He laid out visual mockups showing how brand placements might appear across his forehead, The post spread quickly, drawing responses from brands and curious onlookers. Then MrBeast showed up in the comments with four simple words that changed everything.

“I’ll BUY IT ALL,” Donaldson wrote.

Baron later shared screenshots of a direct conversation with the YouTube star, in which MrBeast doubled down on his interest. After Baron mentioned that “ad requests coming in” were beginning to pile up from other parties, Donaldson responded without hesitation: “I will buy all of it, lock me in.”

For those wondering whether this is just another internet bit that fizzles out before anything real happens, Baron has been clear: this is not a joke. He launched a Google Form to collect serious inquiries from interested brands and outlined exactly what buyers can expect.

“Yes, this is real. I am selling temporary advertising space on my forehead. Serious inquiries only. I’ll do one video a week in a viral format with jokes and whatnot. Explaining each brand that bought space on my forehead,” Baron said. Pricing for placements currently sits at “roughly $300 to $600 depending on placement.”

Baron turned an insult into an income stream, and in doing so, managed to catch the eye of one of the biggest names on the platform.