Brand saw a 1,379% increase after the internet turned the ‘morning routine’ guy into a meme

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In an example of the internet’s power to transform ordinary content into cultural phenomena, fitness influencer Ashton Hall’s meticulously detailed morning routine has become the unexpected catalyst for a significant financial windfall for Saratoga Spring Water’s parent company, Primo Brands. Hall, a health coach with 8.7 million Instagram followers, posted what he intended as motivational … Read more

Huberman’s ‘Michael Jordan of Supplements’ Might Be Worthless

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A popular gym supplement widely praised by fitness experts and neuroscientists alike might not be living up to its reputation, according to groundbreaking new research. The Overhyped Reputation of Creatine Creatine, a naturally occurring compound found in muscle cells and foods like red meat, fish, and poultry, has been championed for decades as a game-changing … Read more

Robert Kennedy Jr wants cell phones out of schools due to electro magnetic Radiation

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Robert Kennedy Jr. has found a new target for his alarmist rhetoric—cell phones in schools. His latest claim? That electromagnetic radiation (EMR) from these devices causes neurological damage, cancer, and a slew of other health issues in children. While fearmongering about technology is nothing new, Kennedy’s argument relies on shaky science and conveniently overlooks the … Read more

Tate brothers return to Romania, hold press conference

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Andrew and Tristan Tate returned to Romania yesterday, hosting what they described as a press conference outside their meat factory in Bucharest following their arrival from the United States. Standing before assembled media, Andrew Tate expressed relief at being back on Romanian soil where the brothers face ongoing legal scrutiny. “I’m glad to be home, … Read more

Andrew Huberman called out for insane +300% claim about cold induced strength gains

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In a recent video, fitness influencer Greg Doucette took aim at neuroscientist Andrew Huberman over what he describes as an “insane” claim about the benefits of cold therapy on athletic performance. The controversy centers on Huberman’s assertion, shared on The Joe Rogan Experience podcast, that cooling the palms of your hands can increase strength and … Read more

Famous Director Francis Ford Coppola Made Rob Lowe Do Tai Chi for a Greaser Movie

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Rob Lowe recently revealed that legendary director Francis Ford Coppola made him practice tai chi during the filming of “The Outsiders,” a detail he shared during a conversation with Adam Scott on the podcast “Literally with Rob Lowe.” During the wide-ranging conversation, Lowe reflected on his experience as a young actor working with Coppola on … Read more

Rob Lowe got scared he was losing his hair in the mid 90s and he’s been on Finastride ever since

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Rob Lowe, the eternally youthful actor known for his roles in “Parks and Recreation” and “The West Wing,” recently opened up about his hair loss concerns and treatment regimen during a candid conversation with Adam Scott on his “Literally with Rob Lowe” podcast. The revelation came during a friendly chat where both actors discussed their … Read more

Knitflix & Chill? South Korean Theaters Turn Movie Nights into Knitting Sessions

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A new trend is emerging in movie theaters as they continue to evolve beyond traditional cinema experiences. In South Korea, CGV theaters has launched an innovative concept: screenings where audiences can knit while watching movies. The theater chain’s first knitting screening, held in January, proved to be a remarkable success with tickets selling out quickly. … Read more

Roganverse Biohackers Are Going To Shill Premium Weight Rucksacks for Hiking

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Joe Rogan’s influence on fitness trends has once again sent a niche activity into the mainstream, this time rucking—the practice of hiking with added weight. What was once a practical training method for military personnel has now become a branded, premium-priced movement championed by the same cadre of biohackers and longevity enthusiasts that frequent Rogan’s … Read more