Influencers on social media chase fame at any cost, and one teenager has taken an unprecedented approach to building his brand. He has taken to showing what appears to be severe PED-induced acne across his back and chest. Going by the username scarzyzz, this 18-year-old has transformed what most would consider an unfortunate side effect into his calling card for internet notoriety.
The young man’s social media presence centers almost entirely around displaying his physique from behind, deliberately highlighting the extensive acne scarring that covers his back. Unlike typical fitness influencers who pose from flattering angles while showing their faces, scarzyzz strategically positions himself to maximize visibility of his skin condition. He often uses dramatic lighting to emphasize the severity of the acne.
Fitness coach Greg Doucette, who analyzed the teenager’s content in a recent video, expressed concern about the deliberate nature of this branding strategy. “He doesn’t show the face. And so, why is that? Well, his name is Scars. And so, I believe that what he wants is just to be famous for anything,” Doucette observed.
The coach noted that while the teen possesses an impressive physique – complete with a small waist, wide shoulders, and excellent muscle definition – the focus remains squarely on the skin condition.
What makes this case particularly troubling is the apparent pride the teenager takes in his condition. Rather than seeking medical treatment or attempting to conceal the acne, he actively showcases it, treating the severe skin damage as a badge of honor. Comments like “why not?” when questioned about his choices suggest a deliberate decision to embrace and monetize his condition.
The teenager claims to be natural, though fitness experts remain skeptical given the severity of the acne and his impressive muscular development at just 18 years old. Regardless of whether PEDs are involved, the condition appears severe enough to cause physical pain and potential long-term scarring.
The pursuit of viral content has led this teenager to brand himself around what should be a medical concern requiring professional intervention. His approach reflects a troubling trend where young people prioritize internet notoriety over their physical wellbeing, willing to become “famous for being infamous” regardless of the personal cost.