Former prison inmate turned self-proclaimed life coach Wes Watson has reached new levels of desperation in his attempts to sell his coaching programs. What once appeared to be a successful online business built on prison stories and fitness advice now seems to be crumbling. This has forced Watson into performing increasingly manipulative sales tactics.
The most telling sign of Watson’s desperation is his latest strategy of using gender comparisons to shame men into purchasing his courses. In a recent video, Watson claimed that “a lot more women are gravitating towards my program because the women are harder than these men nowadays.” This move appears designed to exploit the insecurities of his target demographic – men who might feel emasculated by the suggestion that women are outperforming them.
Watson’s aggressive sales approach has become increasingly transparent. He regularly berates potential customers, calling them “delusional” and suggesting they “don’t even know how stupid you look” if they haven’t purchased his programs. This hostile marketing tactic reveals someone who has moved far from genuine coaching into pure desperation selling.
Additionally, the credibility of Watson’s claims about his own success has come under scrutiny. When he boasts about making “$20 to $30,000 this morning already,” critics point out that if he were truly generating such income, he wouldn’t need to work so hard to convince people to buy his courses. His constant emphasis on material wealth and financial success appears to be a facade masking a declining business.
Watson’s initial rise to prominence was built on sharing prison experiences, which provided unique content that attracted viewers. However, as the novelty wore off and customers began reporting that his courses delivered little value, his reputation began to suffer. The man who once built a following through storytelling now appears to be relying on intimidation and manipulation to maintain sales.
Perhaps most concerning is Watson’s targeting of vulnerable individuals, those struggling financially or personally who are desperate for change. His promise of transformation through expensive courses preys on people’s hopes while delivering questionable results. Former customers have reportedly discovered that his programs offer little substantive value, leading to widespread accusations of scamming.
As Watson continues to double down on aggressive sales tactics rather than improving his actual product offerings, his reputation as a legitimate coach continues to deteriorate.