Australian influencer and entrepreneur Georgie Stevenson is facing serious backlash after a post on her Instagram page led to controversy and outrage online.
Stevenson, who owns supplement brand Naked Harvest and mindset coaching app Rise and Conquer, regularly shares motivational and manifestation content with her audience. However, one post recently crossed a line that many of her followers were not willing to overlook.
The now-deleted post, which was shared as a trial reel, read: “Some people choose to complain about the cost of fuel. Other people chose to build their own success, co-own three companies, and buy a Porsche at 28 years old. I’m other people.”
The post was immediately met with criticism, with many calling it dismissive and out of touch at a time when the cost of living is placing real pressure on everyday people. Response videos began circulating quickly.
Creator Gabrielle Vrablik expressed her disbelief, saying, “I actually had to read it twice because the first thing I thought is I’ve suddenly become dyslexic and I’ve misread what she said. My second thought was you wrote this, you edited this and then you hit publish.”
Another creator, Michaela, pointed out the deeper issue with the post, noting that many of Stevenson’s own customers are likely among those struggling financially. She said, “How many of this person’s customers have been struggling to pay for fuel but have still decided to buy products off them? Then they post a video implying that like this person’s here and you’re here, like you are so far below me, but like also keep buying my products.”
Comments on the post before it was removed were equally sharp. One read: “Some people complain because they literally have to choose between fuel and groceries. But hey, at least being delusional is free, that we can afford. Seriously, read the room.”
Another said: “Calling people complainers while they are funding your lifestyle is wild.”
Stevenson responded via her Instagram story, explaining that the post was uploaded without her knowledge.
She said: “Over the weekend, a trial reel was posted that didn’t align with me and my beliefs. An external agency I hired to help with content posted a trial reel that I had not approved. I realize how serious this is considering it’s my account, my face, and ultimately my brand. The message behind the post completely missed the mark, and it was out of touch and incredibly insensitive. However, catching it was my job and I failed to do so.”
She also commented directly on Michaela’s video, writing: “You’re right to call us out. I’m really sorry. This was posted without my approval from an external content creator who has been creating trial reels for me, but that doesn’t excuse it being on my page.”
Public reception to the apology has been mixed. Some are willing to accept the explanation, while others remain skeptical, with several pointing out that the content brief she provided her agency likely shaped what was posted in the first place.
