Theo Von: New York Times Wanted To Buy Ads On My Podcast

During a conversation on The Joe Rogan Experience episode, comedian Theo Von admitted that The New York Times had approached him about purchasing advertising space on his podcast, and he turned them down flat.

The moment surfaced during a discussion about the growing divide between independent media personalities and traditional legacy outlets. Host Joe Rogan explained that he still occasionally checks major news websites, not out of trust, but out of curiosity about how stories are being framed.

“When I take days off, my brain relaxes. I settle. I can still read the news,” Rogan said. “I’ll check out like New York Times website, see what they’re lying about. I’ll go to all these different websites, see what the news is, where we at with stuff.”

That remark prompted Theo Von to share his own recent interaction with the publication.

“They wanted to advertise recently,” Theo said. “New York Times wanted to advertise.”

Rogan immediately asked how he responded. “I said no,” Theo replied simply.

Rogan confirmed he had made the same decision in the past.

Despite his criticism, Rogan stopped short of dismissing the publication entirely. He acknowledged that the outlet is still capable of producing strong reporting, depending on the subject matter.

“I still think New York Times still does excellent journalism sometimes,” he said. “It just depends on whether or not it’s something where they can have an ideological bias.”

Rogan then pointed to the high-profile departure of journalist Bari Weiss as an example of what he believes reflects deeper cultural tensions inside major news organizations.

“They just got infected,” Rogan said. “They’re infected with these young people that have these ridiculous ideologies and they want to distort the news.”

Theo Von expanded on the criticism, suggesting that long-term public trust in news institutions has been eroded by perceived failures to address major societal issues.

“Well, if over the past 30 years or something the news hasn’t been, hey, we’re poisoning everybody in this, and they have, then I don’t want to hear from you guys anymore,” he said.

Rogan also raised concerns about the financial relationships between media companies and major advertisers, particularly in the pharma industry. According to him, those partnerships can create subtle but powerful incentives that shape editorial boundaries.

“You are not going to criticize these companies,” Rogan said. “They’re responsible for a big chunk of their advertising revenue.”