Facebook Marketplace Sellers Are Using AI Models To Sell Products Nobody Wanted

Facebook Marketplace users have discovered a weird but surprisingly effective trick for selling items that would normally attract little to no attention: adding AI-generated models to their listings.

While Marketplace has become one of the internet’s go-to platforms for buying and selling used goods, getting people to actually choose on a listing can be difficult, especially when the item in question is something highly specific or industrial.

That’s exactly the problem one seller, Brandon Carone, faced while trying to offload heavy Caterpillar equipment, including 950 forks and a dump bucket worth more than $10,000 combined. Realizing that construction parts alone probably wouldn’t stop people from scrolling, Carone decided to spice up the listing photos with AI-generated women posing next to the machinery.

The unusual marketing tactic immediately worked.

Screenshots of the listings quickly spread across X, where users couldn’t stop laughing at the absurdity of it all.

One viral post joked, “This dude on FB Marketplace has multiple listings for heavy Caterpillar industrial equipment superimposed with AI-generated female models.”

What started as a joke soon became a trend.

Inspired by the viral posts, other Marketplace sellers began experimenting with the same idea. Many claimed it dramatically boosted engagement on listings that had previously been ignored.

One user revealed he tested the tactic while trying to sell gym equipment.

“I tried the same thing with my gym machinery, and I’m flooded with interest today,” he posted alongside edited images featuring AI-generated fitness models.

He added in another update that “the listings were de ad until I updated the images.”

Attention sells. Even if buyers have no interest in the models themselves, eye-catching thumbnails dramatically increase the chances of someone clicking on a listing.

Of course, the idea of using attractive imagery to market ordinary products is nothing new. Advertisers have relied on the tactic for decades. The only difference now is that AI tools make it incredibly easy for everyday users to create such images in minutes.