The seven-time Super Bowl champion is making waves in the wellness industry with his latest business venture. Tom Brady has thrown his support behind Aescape, a cutting-edge company pioneering robotic massage technology, in what’s being characterized as an acquisition deal.
Brady’s investment partnership with business associate Alex Spiro positions the legendary quarterback as Chief Innovation Officer, while Spiro takes on a strategic advisory role in exchange for equity stakes in the innovative wellness company.
Aescape distinguishes itself as the world’s first robotic massage technology company, deploying sophisticated machines operated entirely by robotic arms without requiring human intervention. These high-tech massage stations have already secured premium real estate in luxury establishments including Four Seasons hotels, Ritz-Carlton properties, and Equinox fitness centers, where customers can experience a 30-minute session starting at $60.
The company makes bold claims about efficiency, asserting that their automated 30-minute treatments match the effectiveness of hour-long sessions with human massage therapists. According to Aescape, this advantage stems from the robotic arms’ ability to maintain consistent, firm pressure throughout the entire session.
Brady’s enthusiasm for the technology connects directly to his legendary longevity in professional football. “Since early in my career, I’ve been fortunate to work with Alex Guerrero, the best body coach in the world. What we’ve built together helped me play 23 seasons in the NFL. Now, together with Aescape, we’re making that same elite level of treatment accessible to everyone,” Brady explained in his statement about the partnership.
The technological sophistication behind Aescape’s machines extends beyond simple mechanical movement. According to company founder and CEO Eric Litman, advanced sensors create detailed three-dimensional body mapping for each user. “The sensors create a 3D model of your body that’s going to really personalize the massage… and between each visit, it’s going to remember you and know the things you like,” Litman detailed, highlighting the system’s memory capabilities and personalization features.