In the latest wave of social media masculinity coaching, self-proclaimed alpha male experts are now critiquing how men perform the most basic daily activities – from carrying folders to drinking beverages. These coaches, who have gained significant followership on platforms like TikTok and Instagram, insist there are “masculine” and “feminine” ways to perform simple tasks.
Among these coaches, Mike Skrypchyk has emerged as a prominent voice, offering detailed instructions on everything from bottle handling to walking techniques.
“Take it away from your body. Bring it to your body,” he instructs in a demonstration of his preferred bottle-handling technique, warning against what he considers submissive posturing.
This masculinity coach wants to teach you how to carry a folder and sip coffee so you don’t emit feminine vibes pic.twitter.com/ZMPKvQazAF
— calfkicker (@calfkickercom) February 1, 2025
The Art of Walking and Stair Climbing
One viral video shows a coach demonstrating the “proper” way to move one’s head while walking, warning that incorrect movements could make men appear “pathetic” at airports.
“If you’re not paying attention, you start looking around and drop it. People around you, not gonna take you seriously,” the coach states in the instructional video.
Masculinity coach Mike Skrypchyk wants you to stop moving like a peasant pic.twitter.com/txLcpePg4F
— calfkicker (@calfkickercom) February 1, 2025
Skrypchyk has particularly strong opinions about stair climbing, challenging his followers with the question “Have you seen yourself walking up the stairs?” before admonishing them to “Stop moving like a peasant.”
The Complex Choreography of Exiting Vehicles
According to Skrypchyk, how you step out of your car can significantly impact the first impression you make on others, particularly in professional settings.
“Never come out with your head forward,” he advises, explaining that this posture can make one appear “uncomfortable” and “small.”
Masculinity coach Mike Skrypchyk gives advice on how to come out of a car like an ‘alpha’ pic.twitter.com/8gxamlnZlK
— calfkicker (@calfkickercom) February 1, 2025
The Politics of Sitting Down
In perhaps one of his most eyebrow-raising tutorials, Skrypchyk instructs followers on what he considers the proper “masculine” way to sit down, while warning against what he labels as “feminine” sitting habits.
Apparently we’ve all been sitting the wrong way pic.twitter.com/IWknXutUMf
— calfkicker (@calfkickercom) February 1, 2025
Professional Handshakes and Business Presence
When it comes to business interactions, Skrypchyk pays particular attention to handshake etiquette.
“If we lean forward, first of all, we appear on subconscious level as we’re trying to serve that person,” he explains. “If that’s the intention that’s fine, yet if you’re in a business meeting and you’re trying to create a first impression that will serve you and not take away from you by lowering your status, very important to be aware of the full alignment of your body.”
Are you shaking your hands the wrong way? pic.twitter.com/j7LrcgzETf
— calfkicker (@calfkickercom) February 1, 2025
“Make sure your head never forward, never nod with your head forward makes you appear cheap.”
Reactions
The growing trend of masculinity coaching has sparked criticism from mental health professionals and social commentators.
Despite criticism, the masculinity coaching industry continues to grow, with new content creators regularly emerging to offer their perspectives on maintaining “alpha male” status during routine daily activities. While some social media users embrace this advice as practical self-improvement tips, others question whether such minute details of body movement truly impact social dynamics in meaningful ways.

A former capoeira instructor turned biohacking enthusiast, Gio spent his early years bouncing between São Paulo and Miami before settling in Austin. With a master’s in sports physiology and a penchant for experimenting with traditional Brazilian herbs, he’s become Rude Vulture’s go-to expert on movement optimization and plant-based performance enhancement. When not writing about the intersection of martial arts and ancestral living, he runs an underground fight gym where participants are required to follow strict circadian rhythm protocols.